Making Sense of the Physical World

We empower private and public organizations to make better decisions by helping them understand what’s really happening in the world around us.

Discover the Story Behind Placer

Founded by Noam Ben-Zvi (CEO), Zohar Bar-Yehuda (Data Scientist), Oded Fossfeld (CTO), and Ofir Lemel (CPO), Placer has built a portfolio of over 4,000 customers – from commercial real estate and retail to dining, CPG, and civic organizations. We are trusted by top brands and organizations as the definitive source for actionable, real-world location intelligence.

Since launching our world-class location analytics platform in 2018 and reaching $100M in ARR in 2024, we’ve expanded far beyond foot traffic data to uncover new layers of insight – from local crime trends to planned developments and beyond. Today, our powerful solution delivers unmatched visibility into offline visitation patterns, trade areas, audience behavior, and demographics – helping businesses understand not just where people go but the forces that shape every market.

Want to join our team?

We’re looking for passionate talent interested in expanding our footprint.