Lead strategy and execution for Strategic ABM, paid media (SEM, paid social, display), SEO/AEO, and website conversion as a unified demand engine; own pipeline forecasting, PQL conversion, CAC/LTV:CAC, and marketing efficiency metrics. Partner closely with Sales, RevOps, Product, and CS, embed AI into core workflows, and substantiate performance with rigorous data; requires 10+ years in B2B SaaS demand-generation/growth roles and hands-on experience with marketing automation and CRM platforms.

The Director, Marketing Operations (reports to VP of Revenue Operations) defines marketing systems architecture and data integrity between HubSpot and Salesforce, owns the end-to-end lead lifecycle, campaign operations, attribution, and marketing technology strategy. The role manages and grows a team, writes requirements, ensures governance and data compliance, and delivers trusted funnel reporting for marketing, sales, and finance.