
Principal, Marketing Analytics
Senior individual contributor role reporting to Senior Manager, Revenue Operations. Responsible for architecting and evolving attribution frameworks (MTA, MMM, unified measurement), building predictive LTV and churn models, defining global measurement for brand and organic channels, and ensuring marketing data integrity across systems (HubSpot, Salesforce, Snowflake). Requires strong technical mastery of the modern data stack, experience in B2B SaaS marketing analytics, and professional fluency in English.









