Ownership of Salesforce platform architecture and governance across GTM workflows, including Sales Cloud, core CRM objects, Pardot/Account Engagement, DealHub CPQ, lead-to-cash and quote-to-cash workflows, integrations, data quality, reporting, and release discipline. Responsible for vendor and platform evaluation (Salesforce Data 360, SFMC Advanced, Adobe, Oracle Responsys, CDPs) and, if selected, leading implementation with RevOps, Marketing Operations, Data, Finance, Legal, and partners. Requires 6+ years in the Salesforce ecosystem and hands-on admin/solution/architecture experience.