Lead strategy, budgeting, KPI development, experimentation, and measurement for paid subscriber acquisition across channels (app store ads, paid social, mobile networks). Requires 10+ years' experience, strong analytics (LTV, payback, incrementality), and senior leadership experience driving app subscription growth.

Lead planning, execution, testing, optimization and analysis of paid media (Google, Apple, Microsoft, paid social, CTV/TV) to drive profitable app installs and subscriber growth. Requires 7+ years digital advertising experience, experience with incrementality testing, creative testing, modeling app economics (LTV, payback), and a privacy-first approach to measurement. Remote role with expected travel ~2x/year.