Role focuses on developing and executing lifecycle programs to reactivate lapsed/churned users and convert new leads using owned channels (email, push, in-app, SMS). Requires building experimentation roadmaps, running A/B tests, working hands‑on in Braze and in‑house tools, analyzing user and cohort data, and partnering with Product, Creative, Analytics, and Finance. Minimum 3+ years relevant experience.

Responsible for designing, building, and owning AI-powered automations and backend marketing workflows (using Claude/LLMs, APIs, and no-/low-code tools). Requires 2+ years in revenue/technical operations, fluency in SQL, systems thinking, end-to-end ownership (monitoring, debugging), and cross-functional collaboration. Nice-to-have experience with HubSpot, Braze, or n8n.

Owner of evaluation, forecasting, and reporting for acquisition and retention metrics; analyze channel and geography performance; build dashboards and financial models; design measurement frameworks (e.g., media mix models, incrementality tests); develop business cases and present recommendations to senior stakeholders. Requires 3+ years in FP&A, investment banking, or management consulting, strong Excel and SQL skills, and familiarity with marketing metrics (CPA, LTV, ROI).

Responsible for strategy and execution of reactivation and lead-conversion lifecycle programs, running experiments (A/B tests), analyzing engagement and cohort data, managing roadmaps, and partnering with Product, Creative, Analytics and Finance. Requires hands-on use of Braze (or similar), basic SQL, strong Excel and project management skills, and 3+ years in growth/CRM/data-driven marketing.

Playlist seeks a Growth/Lifecycle Marketing Manager (fixed-term) to drive activation and engagement for the ClassPass Corporate Wellness Program. Responsibilities include owning the lifecycle roadmap, building and QA'ing campaigns end-to-end in Braze, running A/B and multivariate tests, analyzing sign-up and email metrics using SQL and Excel, defining KPIs and reporting, and collaborating with Product, Account Management, and B2B Marketing. Requires 3+ years in lifecycle/CRM/growth roles and hands-on Braze experience.

Manage strategy and execution of lifecycle marketing (reactivation and lead conversion) at Playlist. Responsibilities include running experiments and A/B tests, analyzing cohorts and user behavior, owning lifecycle KPIs and reporting, and partnering with Product, Creative, Analytics, and Finance. Role requires 3+ years in growth/lifecycle/CRM marketing, strong analytical skills, Excel and basic SQL, and familiarity with Braze and project management tools (Asana or JIRA).

Responsible for owning and evolving the lifecycle roadmap, building and QA'ing end-to-end campaigns in Braze, analyzing sign-up and email metrics, running A/B and multivariate tests, defining lifecycle KPIs, and aligning cross-functional teams. Requires 3+ years in lifecycle/CRM/growth roles, hands-on Braze experience, and strong Excel and SQL skills.

Responsible for designing, building and owning AI-powered automations, internal tooling, and backend workflows (using APIs, LLMs and no-/low-code tools). Role includes mapping current systems, reducing tech debt, end-to-end ownership (monitoring, debugging, handling edge cases), partnering with marketing and technical teams, and using SQL and structured investigation to validate system performance. Requires 2+ years in Revenue Ops/Business Ops or similar hands-on technical operations experience.

Playlist/ClassPass is hiring a MarTech Program Manager to build, maintain, and improve AI-powered automations and internal tooling (using Claude and Claude Code), own end-to-end automations (monitoring, debugging, handling edge cases), reduce MarTech technical debt, and validate system performance using SQL. Requires 2+ years in revenue/business/technical operations with hands-on experience owning systems and fluency in SQL; CRM and automation tool experience (HubSpot, Braze, n8n) is a plus.