Execute, test and optimise Meta and TikTok acquisition campaigns across international markets; manage budgets and pacing; test audiences, creatives and campaign approaches; monitor conversion performance and acquisition costs. 15-month fixed-term (maternity cover), fully remote within the UK, reporting to the Senior Manager, Acquisition Marketing. Requires around 1–2 years hands-on paid social experience and direct experience with Meta Ads Manager and TikTok Ads Manager.

Responsible for end-to-end partner acquisition lifecycle marketing — building and running lead nurture programs (primarily email, expanding to SMS), owning lead handoff with Sales, tracking funnel conversion and lead quality, running A/B tests, and producing funnel and pipeline reporting using SQL and tools like Hex. Requires hands-on use of marketing automation platforms (HubSpot, Braze, SFMC, Marketo) and strong collaboration with MarTech/RevOps.

Lead the AEO/GEO program: define strategy, monitor how LLMs and search engines describe ClassPass, fix inaccuracies, build reporting tying work to business outcomes, own consumer and partner content strategy and execution (including ASO), and coordinate cross-functional execution and new internal processes.

Lead conversion growth and experimentation across consumer and partner sites: identify funnel leaks using web analytics, CRM and BI; prioritize and build an impact-based roadmap; run A/B tests and server-side experiments; collaborate with Design, Product, Engineering, Paid Media, SEO and RevOps; and manage a team of four CRO developers to drive measurable revenue outcomes.

Leads conversion rate optimization across consumer and partner sites, owning strategy, roadmap, hypothesis-driven testing, and measurement tied to business outcomes (sign-ups, leads, revenue). Manages and coaches four CRO Developers, collaborates with Product, Engineering, BI, Marketing, SEO/AEO, and RevOps, and requires strong experimentation rigor, commercial acumen, technical fluency, and cross-functional influence.

Ownership of AEO strategy and execution: monitor AI platforms and search engines, flag inaccuracies, build reporting tying AEO work to business outcomes, and run content strategy and calendar for consumer and partner audiences. Requires 2+ years in content strategy/SEO/AEO, hands-on AEO/GEO or LLM familiarity, strong data fluency and testing mindset, program/project management skills, and experience with enterprise sites.

Hiring a junior Associate Copywriter to craft copy across website, app, emails, paid and organic social, blog articles and video scripts. The role emphasizes SEO/AEO-led content, brand voice development, collaboration with creative and marketing teams, and iterative testing to optimise messaging. Requires ~1–2 years' experience and strong writing, editing, and collaboration skills.

Role focuses on developing and executing lifecycle programs to reactivate lapsed/churned users and convert new leads using owned channels (email, push, in-app, SMS). Requires building experimentation roadmaps, running A/B tests, working hands‑on in Braze and in‑house tools, analyzing user and cohort data, and partnering with Product, Creative, Analytics, and Finance. Minimum 3+ years relevant experience.

Owner of evaluation, forecasting, and reporting for acquisition and retention metrics; analyze channel and geography performance; build dashboards and financial models; design measurement frameworks (e.g., media mix models, incrementality tests); develop business cases and present recommendations to senior stakeholders. Requires 3+ years in FP&A, investment banking, or management consulting, strong Excel and SQL skills, and familiarity with marketing metrics (CPA, LTV, ROI).

Playlist is hiring a Lifecycle Marketing / Growth Manager to own reactivation and lead conversion programs across email, push, in-app, and SMS. The role requires 3+ years in growth or lifecycle/CRM marketing, hands-on experience with Braze or similar, A/B testing and experimentation, cohort and engagement analysis, basic SQL and strong Excel, and cross-functional collaboration to drive lifecycle KPIs.

Playlist is hiring a Lifecycle Marketing Manager (Leads & Reactivation) based in Brazil to own strategy and execution for reactivating lapsed/churned users and converting leads across owned channels (email, push, in‑app, SMS). The role requires 3+ years in growth/CRM/lifecycle marketing, hands-on use of Braze and basic SQL/Excel, designing and running A/B tests, and partnering with Product, Creative, Analytics, and Finance to measure and scale campaigns.