
Senior Manager, Direct Mail Campaign and Analytics Lead
Senior manager responsible for Point's highest-volume direct mail prescreen acquisition channel: drive audience targeting, creative testing, vendor relationships, campaign forecasting, and deep performance analytics (write SQL, design experiments). Prefer candidates with 7+ years in growth/analytics marketing and 3+ years managing large-scale prescreen direct mail (experience in consumer lending/financial services strongly preferred). Salary bands provided by region (USD yearly).