
CRM Manager – Tide Credit
Tide seeks a CRM Manager (based in Hyderabad, India) to lead CRM strategy and execution for Tide Credit. The role requires 3+ years' experience in end-to-end CRM/retention marketing, hands-on use of CRM/automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign), analytical skills (SQL, BI tools such as Looker/Quantum Metrics), and experience with segmentation, A/B/MVT testing and reporting. The position involves cross-functional collaboration with Product, Content, and BI teams and focuses on personalisation, automation, and measurement to drive member adoption and lifetime value.