Executive responsible for end-to-end owned-channel strategy and engagement infrastructure (email, push, newsletters, segmentation, personalization, automation), driving measurable customer acquisition, retention, engagement, and lifetime value. Will partner with GMs, Data, Product, and Design on go-to-market and product adoption for new NerdWallet-branded financial products. Remote (U.S.-based). Requires 10+ years of progressive leadership experience in growth/marketing/customer engagement, preferably in consumer finance or closely adjacent industries.

Responsible for paid social strategy and end-to-end campaign management across multiple financial services verticals (auto insurance, loans, mortgage, banking, investing, credit cards, etc.). Tasks include building testing roadmaps, launching and optimizing campaigns, partnering with data/analytics on measurement, troubleshooting tracking/attribution, leading creative strategy, and translating performance into recommendations for stakeholders. Requires 5+ years of paid social experience and direct hands-on expertise with Meta Ads Manager and TikTok Ads Manager.