Remote US role owning NordicTrack North America's consumer business as a commercial owner across retail and direct-to-consumer channels. Responsibilities include audience and demand strategy, positioning, pricing and promotion, full-funnel acquisition-to-retention, conversion optimization, and partnering with Sales, Media, Creative, Merchandising, and Analytics to drive measurable revenue and margin outcomes. Requires 5+ years' experience in consumer GTM, retail or DTC e-commerce and strong performance marketing and commercial judgment.

Own the full commercial GTM and P&L for NordicTrack B2B—define target segments, value proposition, pricing and packaging, build channel and partner ecosystem, stand up the sales motion, and run product launches (Pilates and Strength). Requires 5–7 years in brand/product/GTM for physical products, strong performance marketing and creative judgment, and authorization to work in the United States. Salary range $130,000–$145,000 USD.

Lead creative strategy, campaign execution, and go-to-market for product features and subscription growth. Requires 7+ years in growth or performance marketing with experience in creative briefing, campaign trafficking, subscription/mobile app growth, analytics (CAC, LTV, ROAS), and cross-functional collaboration. Candidate must be authorized to work in the United States without sponsorship.