
Senior CRM Manager
Senior CRM Manager responsible for end-to-end CRM and lifecycle strategy, owning email marketing, segmentation, campaign planning and optimisation. Requires leading a team of CRM specialists, strong technical experience with Iterable or similar platforms, data-driven analytics skills and a minimum of 8 years' CRM/lifecycle marketing experience. Role emphasizes deliverability, compliance (SPAM Act, GDPR), AI/automation and cross-functional collaboration.