Lead the end-to-end Lifecycle & CRM function at Dave to drive onboarding, engagement, retention, and reactivation across a multi-product fintech. Own Braze platform, design member journeys and next-best-action frameworks, manage transactional/operational messaging, establish KPIs and experimentation, and lead a team of four lifecycle marketers. Requires 12+ years in lifecycle/CRM/retention marketing, 5+ years with Braze, experience in regulated consumer finance, and familiarity with mobile measurement (e.g., AppsFlyer) and compliance.