This role sits on the User Acquisition team and owns onsite content strategy and portfolio, offsite authority and placements, and visibility in AI answer engines (ChatGPT, Claude, Perplexity, Gemini). Requires 8+ years in SEO/content/growth with at least 2 years hands-on AEO, strong editorial judgment, cross-functional leadership, and data fluency (GA4, Search Console, SQL). The position is virtual-first within the United States.

Lead the end-to-end paid acquisition strategy for new product launches, including channel evaluation (Meta, TikTok, Google, Apple Search, affiliates, programmatic), budget allocation, growth forecasting, and campaign optimization. Requires 8+ years of paid media/user acquisition experience and strong analytical skills to manage CAC, LTV, CPMs/CPCs, creative testing, and martech/event-tracking setup. Role is virtual-first across the United States (excluding Hawaii).