
Lead User Acquisition Manager
Lead the end-to-end paid acquisition strategy for new product launches, including channel evaluation (Meta, TikTok, Google, Apple Search, affiliates, programmatic), budget allocation, growth forecasting, and campaign optimization. Requires 8+ years of paid media/user acquisition experience and strong analytical skills to manage CAC, LTV, CPMs/CPCs, creative testing, and martech/event-tracking setup. Role is virtual-first across the United States (excluding Hawaii).