Responsible for lifecycle strategy and end-to-end execution (strategy, creative brief, targeting, QA, measurement) across channels like in-app, push, and modals; develop experimentation roadmap and run extensive A/B testing. Requires 4–8 years in lifecycle marketing and practical experience with CEP systems (e.g., Braze) and analytics tools (Segment, Mixpanel, Preset).

Remote product marketing lead role focused on strategy, GTM execution, and lifecycle optimisation for MetaMask's Trading features. Requires 6+ years in product marketing (fintech/crypto preferred), strong analytics, cross-functional leadership, and deep interest or experience in web3/DeFi. US, EMEA, and LATAM candidates considered; exclusions noted for France, Italy, and Germany.