
VP, Digital Experience
The VP, Digital Experience will own the unified strategy, roadmap, and budget across paid digital marketing, website experience, technical SEO/AI-search visibility, and CRO. Responsibilities include setting technical site priorities (performance, structured data, accessibility, platform architecture), shifting SEO to include AI-answer-engine visibility, leading experimentation and conversion optimization, managing vendors/agencies, and reporting digital performance to executive leadership. Requires 10+ years in digital marketing or web strategy and experience managing senior leaders.