An Introduction to Primer
Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.
Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.
Learn more about our culture >
🔍 What will you be doing?
Lead and Refine Our Sales Strategy: Manage and motivate a team of high performing AE's in Primer’s most mature market. Lead by example by owning and delivering on a target
Identify and Cultivate Relationships: Open doors to new prospect engagements, earn trust from the immediate team by virtue of strong analytical and problem solving skills
Collaborate Across Teams: Work closely with our product, partnerships, and marketing teams to ensure sales are integrated effectively into our overall business strategy. Inspire trust and confidence within the sales team by imbibing a “doer” mindset
Drive urgency and steadfastness: Instill a culture of high performance with strong adherence to internal and external commitments, while operating with the highest level of integrity
Create careers for team members: Coach and guide team members to set them up for success by identifying strengths and mapping them to relevant opportunities
👀 What we’d love to see:
Proven Experience: 10+ years of experience in sales, with 3+ years of experience managing a team of AE's, preferably within the payments or fintech industry.
Strategic Vision: Ability to think strategically and develop long term plans that drive business growth.
Exceptional Relationship Builder: Strong interpersonal skills with a proven ability to build and maintain relationships at all levels.
Negotiation Skills: Experience in negotiating complex deals and working with legal teams to finalize agreements.
✅ A typical interview process
An initial intro call with a Talent Partner
An interview with the Hiring Manager
Challenge Stage - Contextualised to the role
A final, values-alignment interview
What's the culture like at Primer?
We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants.
We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and co-working space access worldwide.
The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face alone.
Our benefits
🌍 We are fully remote and globally distributed; and have been since day one
💰 Competitive share options
🌴 Uncapped holiday, with 25 days minimum to be taken
🗣️ Co-working space access
📅 Workations & Company Retreat
💻 The best equipment for your role
🏠 £500 towards your home office setup
🔎 Generous learning budget
🏥 Private Medical Insurance
📈 A broad set of additional perks and benefits (depending on location)
Don’t meet every single requirement?
At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles.
Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.








