Campaign Manager

About Us

Planful is the pioneer of financial performance management cloud software. The Planful platform, which helps businesses drive peak financial performance, is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. Planful’s award-winning AI capabilities accelerate decision-making, helping Planful users in over 100 countries to close faster, accelerate cycle times, increase productivity, and improve accuracy. Planful is a private company with more than 1,500 customers, including Bose, Boston Red Sox, Five Guys, Grafton Plc, Gousto, and Specialized, and is backed by Vector Capital, a leading global private equity firm. Learn more at Planful.com.

About the Role

Planful is looking for a highly driven Campaign Manager to take ownership of demand generation campaign strategy and execution, from owned and sponsored webinars to full-funnel nurture, event promotion, and direct mail programs. This is an execution-first role: you'll work closely with our Director of Demand Generation and Senior ABM Campaign Manager to bring everything to life on time, then own the reporting and communicate results back to every stakeholder involved.

The ideal candidate has a bias for action and treats deadlines as non-negotiable. They're always looking for the next test to run or the next thing to improve, and they care about the outcome, not just the output, staying focused on generating pipeline that Sales can work and that turns into revenue.

Responsibilities

• Own the demand gen campaign calendar end to end, keeping every program on schedule and error-free from kickoff to wrap.
• Build, schedule, and launch email programs, including dedicated sends and event-related email.
• Own evergreen programs across the full funnel, from early-stage education tracks through mid-funnel consideration content to late-stage, sales-ready nurture.
• Manage webinar production from registration page through post-event follow-up, including promotion, speaker coordination, and attendee experience.
• Plan and execute direct mail and gifting campaigns, coordinating timing and targeting with ABM and Sales priorities.
• Source the copy and assets that power webinars, nurture tracks, and email programs.
• Coordinate with Creative, Product Marketing, and Sales to keep messaging, assets, and timing aligned across every campaign.
• Own reporting for every campaign you execute, covering registrations, attendance, email performance, pipeline contribution, and ROI.
• Report results back to all key stakeholders on a consistent cadence.
• Turn campaign data into clear takeaways that inform the next test or iteration.
• Bring a test-and-iterate mindset to every campaign, running structured tests on subject lines, send times, webinar formats, and gifting offers.
• Use campaign results to refine playbooks and improve performance over time.
• Use AI tools like Claude to speed up day-to-day execution, from drafting email and nurture copy to summarizing campaign reporting.
• Use AI to support the test-and-iterate process, generating and evaluating test variants for subject lines, webinar formats, and offers faster than manual testing alone.
• Manage third-party lead gen vendor programs, from selection and setup through delivery, ensuring lead quality and program ROI hold up against targets.

What You Bring to the Table

• 3-5 years of experience in demand generation or campaign marketing, with hands-on execution across email, webinars, and direct mail or offline programs.
• High personal drive to execute programs on time, with the discipline to manage multiple concurrent campaigns without dropping details.
• Cares about what happens to a lead after the campaign ends, not just whether it launched on time.
• A test-and-iterate mindset, comfortable running experiments and using the results to improve future campaigns.
• Strong reporting skills, comfortable owning campaign performance reporting and presenting results to stakeholders across the business.
• Excellent cross-functional collaboration skills, particularly partnering with growth marketing and ABM stakeholders.
• Experience supporting or executing account-based marketing (ABM) programs.
• Comfortable working in Notion to stay organized across campaigns and cross-functional projects.
• Comfortable using AI tools day to day to speed up execution and support testing.
• Experience in B2B SaaS, especially in finance, FP&A, or related software categories.

Why Planful

Planful exists to enrich the world by helping our customers and our people achieve peak performance. To foster the best in class work we’re so proud of, we’ve created a best in class culture, including:

• 2 Volunteer days, Birthday PTO, and quarterly company Wellness Days
• 3 months supply of diapers and meal deliveries for the first month of your Maternity/Paternity leave
• Annual Planful Palooza, our in-person, company-wide culture kickoff held in cities like San Diego, Denver, and most recently - Palm Desert, California!
• Team-specific offsites in cities like New York, Sonoma, or our brand new HQ based in downtown San Francisco
• Office hubs in San Francisco, Toronto, and London. We also offer benefits such as home office setup, and monthly wifi and cell phone reimbursements for all employees, in-office or remote.
• Company-wide Mentorship program with Executive sponsorship of CFO and Manager-specific monthly training programs
• Employee Resource Groups such as Women of Planful, Parents of Planful, and many more. We encourage our teammates to bring their authentic selves to the team, and have full support in creating new ERGs & communities along the way

Pay Transparency Statement

At Planful our top priority is to support our employees and ensure each individual has access to equal growth opportunities. Pay decisions take into consideration the individual's skillset, experience, knowledge, qualifications for the role, and specific work location.

Our salary band for this role is $130,000 - $145,000 USD per year, dependent on working location and experience. More details about our company benefits can be found here: https://planful.com/jobs/