Senior Director Product Marketing

What You’ll Do

• • Lead all aspects of global product marketing function in a fast-paced, high-growth private-equity backed DevSecOps product company.
  • Define team-wide metrics and annual and quarterly plans and oversee the functional budget. Develop and deploy team-wide key competencies and best practices that strive to retain and grow talent.
  • Serves as a key contributor and influencer to Marketing, Sales, and Leadership teams on Sonatype’s platform and product value messaging.
  • Inform and drive comprehensive messaging and positioning strategies, ensuring maximum impact for product releases, lead generation, launch strategies, revenue growth, and enablement.
  • Conduct ongoing competitive marketing intelligence programs (e.g., market research, win/loss analysis, market intelligence). Analyze market intelligence and provide strategic insights that inform product positioning, marketing strategies, and product development.
  • Lead Analyst Relations. Build and maintain strong relationships with industry analysts and influencers. Implement strategies to support positioning that keeps Sonatype ahead of the competition and well-positioned within analyst reports.
  • Collaborate cross-functionally with product management, sales, and marketing teams to align on product messaging, launch strategies, event and sales enablement strategies.
  • Oversee the creation of high-impact content such as value positioning, web pages, sales decks, webinars, white papers, product videos, and web/digital assets. Ensure content is aligned with target audiences' needs and reflects the brand voice.
  • Support the marketing team with demand generation campaigns and product launches and ensure technical accuracy in marketing materials and positioning in external branding.
  • Design a competitive intelligence program that compliments product roadmap priorities and sales enablement.