As the Head of Digital Experience & Operations, you will develop, manage, and optimize ActiveCampaign’s website experience assets inclusive of activecampaign.com and postmarkapp.com. You will be ultimately responsible for leading a best in class digital experience on a global scale, and a high-performing team that is focused on customer acquisition and full funnel growth optimization.
You will play a key role as a leader on our revenue and performance marketing team, connecting in-market activations with a seamless and high-impacting digital strategy and integrated experience. This role is critical in developing the strategy to drive growth and conversion throughout our website experiences, supporting the full customer life-cycle. You will drive cross-functional collaboration and alignment to develop and implement innovative and comprehensive roadmaps for all ActiveCampaign primary site experiences on a global scale. You are also an authentic and conscious leader that can simultaneously drive a highly performant marketing team with a builder mindset.
What your day could consist of:
- Drive cross-functional partnership and collaboration to ensure site roadmaps and plans are in direct alignment with our marketing strategies, programs, and plans
- Work in direct partnership with creative, product marketing, and growth teams to drive continuous optimizations and best in class customer experience across all AC digital footprints
- Manage our full website tech stack, ensuring continuous uptime and best in class performance
- Directly lead, manage, and develop a high-performing team of engineers and product manager(s)
- Drive the strategy and corresponding initiatives to ensure our digital experiences offer a compelling and intuitive experience for the entire customer journey for our ICP
- Work with marketing leaders, creative, and product marketing to develop and implement experience strategies and programs that help ActiveCampaign achieve their growth and performance goals
- Drive the strategy and roadmap plan for continuous releases and launches
- Directly partner with marketing and product to effectively design and optimize our GTM processes and operations to drive innovation and improved performance throughout our site experiences
- Partner closely with Engineering, Security, and Billing teams to ensure our e-commerce experience is best in class
What is needed:
- 12+ Years in Marketing and/or related field with the majority of time in digital experience management, with 8+ years in people leadership
- SaaS Experience
- Global site management (language and country) required MarTech or adjacent industry experience preferred
- Direct experience with a high-performing e-commerce or PLG based environment
- Extensive and robust tech stack management experience
- Superb communications skills across all mediums, and all levels of the organization
- Success in planning, developing, and executing roadmaps and testing plans
- Drive a mentality of continuous optimization, growth, and performance throughout the team and cross-functionally
$198,000 - $242,000 a year
About ActiveCampaign:
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Perks and benefits:
ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:
-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm
-Open paid time off
-Generous 401(k) matching program with immediate vesting
-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend
-Access to professional development resources through LinkedIn Learning
-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.