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Director of Product, Growth

ActiveCampaign
United States
At ActiveCampaign, we empower small businesses to thrive by providing the tools they need to grow, connect, and deliver value to their customers. As part of our continued growth, we are seeking a strategic and innovative Director of Product - Growth to lead high-impact initiatives, drive collaboration with go-to-market (GTM) teams, and deliver measurable business outcomes.

As the Director of Product - Growth, you will lead and mentor a team of Product Managers, each responsible for a core area of growth: ACHQ (franchise offering), partner platform expansion, billing and monetization, and a PLG-focused experimental growth team.

Your role will involve setting the vision and strategy for these areas, fostering collaboration across teams, and driving the execution of roadmaps that unlock customer and business growth. This position demands a combination of strategic leadership, deep partnership with GTM teams, and a focus on delivering measurable results.

What your day could consist of:

    • Define and communicate the overarching product growth strategy, ensuring alignment with company objectives.
    • Partner closely with GTM teams, including sales, marketing, and customer success, to identify and capitalize on growth opportunities.
    • Lead, mentor, and develop a team of Product Managers, empowering them to fully own their respective areas.
    • Foster a collaborative, high-performing culture focused on innovation, accountability, and continuous learning.
    • Work closely with Commercial Director, Franchise Sales and guide the team in building and scaling the ACHQ franchise product, ensuring it meets the unique needs of franchise customers.
    • Work closely with VP, Partner Growth to align on partner growth strategy, defining roadmap and levers to unlock new revenue streams.
    • Work closely with the Pricing and Packaging leader to uncover pricing and packaging strategies that drive growth and are aligned with customer and market expectations.
    • Develop a clear view of the self-serve funnel in collaboration with sales, marketing, operations, and customer leadership. 
    • Establish success metrics across all focus areas and ensure the team tracks performance to drive continuous improvement.
    • Use data, market research, and customer feedback to inform strategies and prioritize investments.

What is needed:

    • 8+ years in product management, with at least 3 years in a leadership role.
    • Proven success driving growth-focused initiatives in areas such as partner platforms, billing/monetization, or PLG experimentation.
    • Experience partnering with GTM teams to deliver high-impact, cross-functional initiatives.
    • Strong strategic thinking with the ability to set and align teams around a clear vision.
    • Exceptional collaboration and communication skills, with the ability to influence and inspire cross-functional teams.
    • Analytical mindset with a focus on outcomes and the ability to translate data into actionable insights.
    • Demonstrated ability to lead, develop, and inspire high-performing teams.
    • Commitment to fostering a culture of innovation, ownership, and continuous learning.
$192,000 - $264,000 a year
Compensation details listed in this posting reflect the base rate only and do not include bonus, equity or sales incentives, if applicable. ActiveCampaign believes in and is committed to equitable compensation practices.  The salary range provided above is a good faith estimate of the pay range determined by the location associated with the job posting. The actual salary depends on a candidate’s skills, experience, and work location. Candidates may also be eligible for other role-specific compensation such as equity, an annual performance bonus, or other incentive compensation depending on the role.
About ActiveCampaign:
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. 

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here. 

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

Perks and benefits:
ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:

-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm
-Open paid time off
-Generous 401(k) matching program with immediate vesting
-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend
-Access to professional development resources through LinkedIn Learning
-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
Apply Now

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