
Commercial GTM Leader, NordicTrack B2B
Remote (US) role to establish and run NordicTrack's dedicated B2B commercial business (hospitality, multifamily, corporate wellness, studios, retail). Responsibilities include defining segments and positioning (with emphasis on Pilates expansion), setting pricing and packaging, building distributor/reseller/partner ecosystems, creating the sales process and pipeline, launching products, partnering with Media/Creative/Analytics, and owning commercial results. Requires a bachelor's degree, 5–7 years in brand/product/go-to-market roles for physical products, strong creative judgment, performance marketing understanding, and authorization to work in the United States without sponsorship.











