The Industry Marketing Manager is responsible for turning Seeq’s industry strategy, whole-offer priorities, and market insights into focused go-to-market plans, industry narratives, and field-ready programs. This role sits at the intersection of industry expertise and commercial execution, helping Seeq bring a sharper point of view, clearer customer relevance, and stronger market impact across priority verticals.
This leader partners closely with Industry Principals, Whole Offer Management, Product Marketing, Regional Marketing, Partner Marketing, ABX / Campaign Execution, Field Enablement, AI GTM, and Product to ensure that industry priorities are translated into messaging, campaigns, content, enablement, and measurable pipeline outcomes.
Key Responsibilities
1. Industry Strategy Translation
- Translate industry strategy into executable go-to-market plans for priority verticals and segments.
- Partner with Industry Principals to define market problems, buyer priorities, use-case narratives, lighthouse accounts, and proof points that matter most in each industry.
- Help shape industry-specific value stories that connect problem → offer → value → impact.
- Support the development of industry plans that align to Seeq’s broader product, whole-offer, and revenue priorities.
- Identify industry-specific signals, trends, and opportunities that should influence campaign focus, launch readiness, and market positioning.
2. Industry Messaging and Content Direction
- Develop and maintain industry-level messaging, narratives, and proof points that bring Seeq’s portfolio and whole offers to life in the language of the market.
- Partner with Product Marketing to ensure portfolio and product narratives are adapted appropriately for industry audiences.
- Work with Whole Offer Management to ensure offer framing, value articulation, and buyer relevance are clear by industry.
- Guide the development of industry-facing assets such as solution stories, campaign themes, sales narratives, customer examples, and executive-level talking points.
- Ensure messaging consistency across industries while allowing for meaningful vertical differentiation where needed.
3. Campaign and GTM Alignment
- Partner with Regional Marketing, Partner Marketing, and ABX / Campaign Execution to turn industry priorities into coordinated campaign plans and target-account motions.
- Help define industry campaign themes, content requirements, audience priorities, and field activation needs.
- Ensure industry priorities are reflected in program calendars, launch plans, and pipeline-generating motions.
- Support the orchestration of industry plays across digital, field, partner, and account-based channels.
- Contribute to post-campaign and post-launch reviews to improve repeatability and impact.
4. Cross-Functional Enablement and Readiness
- Partner with Field Enablement and Readiness to ensure industry narratives are translated into seller-ready messaging, plays, talk tracks, and field materials.
- Support launch readiness by making sure industry-specific content, use cases, FAQs, and enablement inputs are available on time.
- Collaborate with Partner Enablement where industry-specific partner plays or certifications are required.
- Act as a connective layer between strategy teams and execution teams so industry priorities do not get lost in translation.
- Help improve feedback loops from the field, customers, and campaigns back into industry strategy and messaging.
5. Insights, Performance, and Continuous Improvement
- Monitor industry campaign performance, engagement signals, pipeline contribution, and content effectiveness in partnership with Marketing Analytics and GTM teams.
- Help identify what is working by industry and where messaging, targeting, or activation needs to improve.
- Contribute to quarterly planning, prioritization, and resource-allocation discussions with a clear view of industry opportunity and execution readiness.
- Build stronger operating discipline around industry planning, campaign inputs, and performance review.
- Support the development of repeatable industry playbooks and planning frameworks as the model matures.
Requirements
- 5+ years of experience in B2B SaaS, industrial software, or a similarly complex go-to-market environment, with experience in industry marketing, product marketing, solution marketing, or integrated marketing.
- Strong ability to translate market strategy into clear messaging, campaigns, and commercial plans.
- Experience working across multiple stakeholders, including product, sales, marketing, and customer-facing teams.
- Strong writing and communication skills, with the ability to create clear narratives, industry stories, and market-facing messaging.
- Demonstrated ability to manage cross-functional programs with multiple inputs, deadlines, and dependencies.
- Strong judgment, organizational discipline, and ability to connect strategy to execution.
Preferred
- Experience in one or more of Seeq’s priority industries, such as Oil & Gas, Chemicals, Pharma, Power & Utilities, Mining, Metals, and Materials, or similarly complex vertical markets.
- Experience with ABX, regional marketing, partner marketing, or field-facing campaign execution.
- Familiarity with whole-offer marketing, solution marketing, or portfolio-level commercialization.
- Comfort working in AI-enabled marketing environments, including workflow automation, structured content, and reusable GTM systems.
- Experience supporting technical, enterprise, or operational buyer audiences.
Success Profile
The strongest candidates for this role will bring:
- Strong market empathy and industry curiosity
- The ability to connect industry insight to GTM action
- Clear messaging judgment
- Strong cross-functional collaboration skills
- High standards for execution quality
- A bias for structure, prioritization, and outcomes
What Success Looks Like in the Role
Within the first 12 months, this leader should be able to:
- Improve the quality and relevance of Seeq’s industry narratives and market-facing messaging
- Strengthen the connection between industry strategy and campaign execution
- Help campaigns, launches, and whole offers feel more relevant to specific vertical audiences
- Create better alignment across Industries, Product Marketing, Whole Offer Management, Regional Marketing, Partner Marketing, and ABX
- Improve the repeatability of industry planning, content inputs, and execution support
- Contribute meaningfully to pipeline creation, launch quality, and strategic focus across priority industries
Benefits
About Seeq
Seeq is a remote-first (only) company founded by serial entrepreneurs. Our executive team and board of directors have extensive experience with successful startup ventures in high-growth environments.
We are founded on the idea that companies need better solutions for quickly and easily getting business insight from their industrial process data. Our mission is to provide software and services that convert that data into meaningful information that the business can use to improve profitability.
We have a wonderful, kind-hearted, talented team that loves to collaborate, lead by example, and exceed our customers’ expectations. We are certified as a great place to work, an emerging startup, the Technology Fast 500, and Inc. Magazine's Best Places to Work.
The Perks of Working at Seeq
- Competitive salary
- $126,000 USD base salary
- Benefits:
- 12-week paid Seeq family leave
- Unlimited PTO
- Internet and mobile phone reimbursements
- Medical benefits
- Group term life insurance
- Short-term and long-term disability insurance pre-tax benefits
- Voluntary vision and dental (ortho)
- Vacation bonus program
- Employee Assistance Program
- Generous home office allowance
- The best co-workers (we've analyzed the data, so we know it's true.)
- Pet-friendly workspace (your dog will be so happy to have you home)
- You love your job!
Seeq provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
You must be authorized to work in the country in which you reside. Seeq does not sponsor US F1 or H-1B work visas.
