Sr. Product Marketing Manager Chicago, IL, 60601

Company: Hireology

Hireology’s technology empowers businesses to build great teams. Over the last 12 years, we’ve grown from a startup to a market-leading organization with over 190 team members, and have created an award-winning culture that makes this company an amazing place to work.

It’s with that in mind, that Hireology is looking to add a Sr. Product Marketing Manager to join our Product Marketing team. Reporting to the Director of Growth & Operations, you’ll own the creation and execution of Go-To-Market (GTM) for Hireology’s suite of products. You’ll transform how our internal and external stakeholders understand and communicate Hireology’s value. You’ll be excited about this role if you are a self-starter, believe in the importance of deep customer empathy, have past success owning cross-functional projects, and are motivated by driving meaningful transformation to the business. 

 

Product Marketing Strategies & Execution:

  • Develop the GTM strategy for new and existing products 
  • Execute cross-functional product launches and marketing strategies (sales, marketing, customer success)
  • Own and iterate on product marketing strategies to drive product revenue (e.g. packaging, pricing, personas, and positioning)
  • Own the customer adoption strategy for new and existing products across the customer journey

Customer Insights, Segmentation, and Positioning:

  • A deep understanding of Hireology’s customers and product offerings
  • Refine Hireology’s personas and value propositions across the customer journey 
  • Interact with customers to inform product marketing strategies and positioning 
  • Remain up to date and create collateral on customer insights and competitive intelligence 
  • Work closely with the Product team to close the feedback loop on GTM efforts

Enablement:

  • Create sales and CS product enablement (e.g.product positioning, value statements, personas, competitive collateral, customer insights, market trends)
  • Bring enablement materials to life by working closely with the Sales Trainer for training facilitation
  • Work with Sales and CS leaders to create resources to support their efforts 

 

Requirements:

  • 5+ years of Product Marketing experience
  • Experience with getting buy-in and successfully running cross-functional projects and working closely with product partners 
  • Must be able to work in our downtown Chicago office weekly on Tuesdays
  • Knowledge of current trends in SaaS sales and customer success methodologies and best practices
  • Experience implementing and/or leveraging effective product marketing enablement tools such as Guru, Showpad, Reprise, etc. 
  • Past experience in positioning in a multi-product and multi-market environment. 
  • Strong project management skills with demonstrated ability to manage multiple projects or priorities at once
  • Be comfortable presenting product content and enablement in front of large groups and leading webinars and keynotes
  • Strong interpersonal and relationship skills and the ability to build trust with and motivate others
     

A few benefits of working at Hireology:

  • Unlimited paid time off / mental health days
  • Health, Dental, Vision insurance coverage from day one
  • 401(k) with company match
  • Hybrid office downtown Chicago
  • Award-winning culture
  • External learning budget
  • Amazing growth opportunities.. and more!

If you are hired, we will require you to prove that you have received the COVID-19 vaccine or have a valid religious or medical reason not to be vaccinated.

Hireology is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, national origin, age, marital status, disability status or protected veteran status, or any other category protected under the law.  All employment decisions are solely based on business needs, job requirements, and individual qualifications. We support an inclusive workplace where Hireologists excel based on personal merit, qualifications, experience, ability, and job performance.

Vacancy page : https://careers.hireology.com/hireology2/992793/description

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