Sr. Director, Brand Worldwide

Company: GitLab

GitLab's DevOps platform empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies with 1,400+ team members and values that guide a culture where people embrace the belief that everyone can contribute.

The Sr. Director, Brand reports to the VP, Corporate Marketing.

The Sr. Director, Brand is a grade 11.

  • Extends that of the Director, Brand responsibilities.
  • Provides vision for the Brand Design, Brand Campaigns and Corporate events teams and inspires them to take GitLab to the next level.
  • Works closely with GitLab leadership to set the GitLab brand vision and execute the strategy across various mediums.
  • Bundles up overall brand direction and communicates it clearly and effectively across the company and organization.
  • Uses qualitative and quantitative data to help drive and support overall brand decisions, as well as measure brand campaign effectiveness.
  • Extends that of the Director, Brand requirements
  • Has a global mindset and understanding about how the brand message should be adapted for different regions.
  • Ability to work with leadership to drive conversations around GitLab's brand direction and category leadership.
  • Proven abaility to drive successful global brand campaigns.
  • Demonstrated experience designing and executing integrated brand campaigns across multiple media forms with measurable impact on business results.
  • Sets brand goals and objectives for the organization.
  • Increases overall brand awareness through various channels and campaigns.
  • Builds and recruits a world-class brand team.
  • Increase aided and unaided brand awareness.
  • The next step in the Brand Leadership job family is not yet defined at GitLab.

Candidates for these positions can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.

  • Qualified candidates will be invited to schedule a 30 minute screening call with one of our Global Recruiters
  • Next, candidates will be invited to schedule a first interview with the Hiring Manager
  • Next, candidates will be invited to interview with 2-5 team members
  • There may be a final executive interview

Additional details about our process can be found on our hiring page.

To find out more about the compensation for this role, please apply to a role first. Once selected for a screening call, you'll be able to sign up here to view our compensation calculator. Be sure to use the same email address for both.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.  

Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

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