Senior Product Marketing Manager

Company: Hippo

Senior Product Marketing Manager

Hippo Education is on a mission to empower the people of medicine to learn, grow, and thrive by creating education and community. Our hard working and quick-to-laugh crew creates exceptional medical education products through our platform that hosts podcasts, video courses, and more to keep clinicians up-to-date and at their best. We have a team of over 40 with some working at the main studio in Los Angeles while most of us work remotely all across the US. Hippo’s a fantastic place to work and we’re genuinely proud of the impact we have on clinicians and their patients.

As the company’s first Senior Product Marketing Manager, your mission is to ensure that our target clinicians perfectly understand the value of our products and then use that understanding to drive growth. As such, you’ll work cross functionally with Product, Dev, and other functions to clearly define how we position and message our products, and then develop marketing initiatives focused on conversion optimization, up-sell, cross-sell, reactivation, and more. Passion for our products and our mission, coupled with a fanatical focus on data-driven optimization will be key to your success in this role.


Responsibilities

  • Craft clear, consistent and resonant messaging for each of our products

  • Conduct market research to understand better than anyone else in the company who our customers are, what they need / want, and how to communicate with them

  • Own and constantly optimize our marketing automation efforts with a focus on reactivation, up-sell, cross-sell, and referral activity

  • Obsessively oversee our marketing analytics and measurement

Qualifications

  • BA/BS degree, MBA a plus

  • 3+ years of experience in a marketing role

  • Mastery of marketing automation tools, experience with Hubspot a plus

  • Data-driven and adept at working with numbers

  • Exceptional organizational and project management skills

  • Ability to dive into new, unfamiliar environments and learn quickly

  • A massive sense of humor, optimism, and an ability to roll with lots of changes

Details

  • Full time with remote / telecommute option

  • Competitive salary, vacation, 401(k) match, health, vision, and dental insurance

To apply please send a resume and cover letter to careers@hippoeducation.com



Vacancy page : https://www.careers.hippoed.com/senior-product-marketing-manager