Principal PR Manager United States

Company: Twilio

See yourself at Twilio

Join the team as our next Principal PR Manager - responsible for Customer, Partner and Industry PR.

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia and Australia. We're on a journey to becoming a globally anti-racist, anti-oppressive, anti-bias company that actively opposes racism and all forms of oppression and bias. At Twilio, we support diversity, equity & inclusion wherever we do business. We employ thousands of Twilions worldwide, and we're looking for more builders, creators, and visionaries to help fuel our growth momentum.

About the job

The Twilio story is best told through the amazing work of our community - the builders throughout the Twilio ecosystem. This role will be responsible for partnering with Customer, Industry and Partner Marketing teams to develop and amplify narratives that spotlight the innovative ways builders are moving forward the future of customer engagement. This team member will work on Twilio’s Global Communications Team and partner closely with our GTM peers as well as executive leadership.


In this role, you’ll:

  • Partner with peer marketing and sales leaders to drive strategy for Twilio’s customer, partner and industry programs 
  • Drive strategic direction for your programs and ensure those programs serve our broader comms and corporate goals 
  • Serve as the main communications liaison to customer, partner and industry marketing to highlight our best customer stories for use in press releases, media opportunities, speaking spots, SIGNAL and more
  • Partner directly with executives and subject matter experts - on messaging, media training and understanding their strategic objectives and how PR can support
  • Play a central role managing PR agencies  
  • Provide guidance and training to more junior team members (no immediate direct reports but opportunity to grow a team in the future)


Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!


  • Excellent writing abilities
  • Experience working cross-functionality with partners outside of PR/Communications
  • Experience managing executive-facing programs and interacting with leadership directly with little oversight 
  • Self-starter, ability to work autonomously and build programs from the ground up 
  • Ability to distill complicated technical narratives into compelling media stories across top tier business, technology and industry vertical trades 
  • Proactivity and attention to detail across several workstreams, teams and customers 
  • Culture multiplier who enjoys collaborative teams yet can work autonomously towards a common goal


  • 8-10+ years experience, mix of agency and corporate 
  • Experience with customer and partner storytelling at a B2B technology company
  • Experience working in one of Twilio’s key industries - Retail, FinServe or Healthcare


This role will be remote, and based in the USA.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

Colorado applicants: 

  • The estimated pay range for this role, based in Colorado, is $132,320 - $165,400.
  • Additionally, this role is eligible to participate in Twilio's equity plan.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state. This role is also eligible to participate in Twilio’s equity plan and for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.



Twilio is proud to be an equal opportunity employer. Twilio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at

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