Marketing Analyst, Twilio Segment United States

Company: Twilio

See yourself at Twilio

Join the team as our next Marketing Analyst for Twilio Segment.

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco, we're on a journey to becoming a globally antiracist company that supports diversity, equity & inclusion wherever we do business. We employ thousands of Twilions worldwide, and we're looking for more builders, creators, and visionaries to help fuel our growth momentum.

About the job

As a part of the Marketing Strategy & Planning team at Twilio Segment, this role will analyze, report, and ultimately improve marketing impact on our revenue funnel. Using a mix of quantitative analysis, customer insight, and business acumen, you will help the marketing team set and achieve significant growth goals. You will also partner with team members in finance, revenue operations, and sales to forecast company pipeline and diagnose areas for improvement that impact marketing performance.


In this role, you’ll:

  • Collaborate closely with marketing leaders, fully immerse yourself in data, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations.

  • Act as an enabling business partner to your teammates and Twilio Segment’s sales leaders to understand levers to grow pipeline and revenue.

  • Proactively seek, identify and evaluate market trends and customer needs to discover new growth opportunities.

  • Address ambiguous problems and formulate hypotheses into concrete and well-designed measurement plans demonstrating experimentations, attribution, and/or statistical modeling.

  • Drive end-to-end analytics workflow, including defining success, generating insights and hypotheses, performance metrics, socializing them across the organization, creating impactful dashboards and reports, and developing scalable analytics solutions and data models.

  • Constantly strive for progress, regularly identifying areas of improvement that support the organization achieving it’s core objectives with a specific focus on key metrics, tooling, and process.

  • Gain alignment to your recommendations, and work with the appropriate collaborators to see the solution through to implementation. 

  • Lead projects that range from 1-week to multiple quarters in length, depending on the size and complexity. Examples of past projects include (but not limited to) break-even analysis to advise sales development hiring plans, improving conversion on demo requests, and diagnosing a conversion headwind in a portion of our revenue funnel.



Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!



  • Have 2 to 4+ years of work experience in marketing analytics or similar quantitative roles.

  • Experience operating within a high growth B2B technology business.

  • Experience working closely with marketing and inbound funnel analytics.

  • Ability to communicate and influence both technical and non-technical audiences.

  • Humility and team player: you go out of your way to help teammates.

  • Ability to think critically and thrive in a fast-paced, dynamic, and ambiguous work environment.

  • Can interact with cross-functional leadership with confidence, and articulate business dynamics that reflect an understanding of their function.


  • Experience with modern analytics platforms (e.g. Tableau, Looker).

  • Working knowledge of Salesforce (SFDC) with an understanding of reporting and how lead, contact, account, and opportunity objects work together.

  • Solid understanding of SQL and/or experience with Python or R

  • Experience with modern B2B marketing subject areas (lead scoring, account scoring, lead routing, campaign attribution, etc)


This role will be based in the United States with remote work an option.

Travel is not expected to be a large part of this role.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

(Location dependent information)


*Please note this role is open to candidates outside of Colorado as well. The information below is provided for those hired in Colorado only.


*If you are a Colorado applicant:

  • The estimated pay range for this role, based in Colorado, is $74,560 - $93,200.

  • Non-Sales: Additionally, this role is eligible to participate in Twilio's equity plan.

The successful candidate’s starting salary will be resolved based on permissible, equal opportunity factors such as skills, experience, and geographic location within the state. This role is also eligible to participate in Twilio’s equity plan and for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

Twilio is proud to be an equal opportunity employer. Twilio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at

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