Integrated Marketer, LATAM Toronto

Company: Shopify

About the role

Shopify is looking for an Integrated Marketer to scale our Hispanic integrated marketing efforts in the United States.

You will be responsible for designing, creating and executing an integrated marketing strategy across multiple verticals. This involves working with functions across Shopify and leveraging multiple channels such as brand marketing, product marketing, growth marketing, and offline marketing.

The Integrated Marketer will be responsible for optimizing the spend online/offline and putting the right number of dollars towards the most effective approach. You'll help create a unified and seamless experience for our merchant to interact with our brand.

You'll get to do things like:

  • Oversee the entire marketing process, from driving awareness to customer acquisition
  • Measure and report on the effectiveness of marketing programs and campaigns
  • Oversee the development and execution of go to market strategies and stay well-informed of marketing trends and best practices for potential leverage
  • Closely collaborate with different marketing channels (PR, Event, Community, Partnership, Growth, Social & Content) and product marketing, to ensure the development and delivery of the most effective and efficient marketing programs
  • Develop a US-LATAM integrated marketing strategy and plan by proactively looking for opportunities and making recommendations that align with Shopify’s goals and objectives
  • Be an integral part of the team responsible for helping to prioritize the US-LATAM roadmap and initiatives for the marketing department
  • Develop, champion and implement a robust set of KPIs and tangible ROI commitments
  • Help define Shopify’s the US-LATAM go-to-market and marketing vision across product communications and growth initiatives; and communicate the vision across a broad range of key stakeholders
  • Measure and report on effectiveness of local marketing programs and campaigns, with the purpose of improving resource allocation, efficiency and revenue generation

You'll need to have:

  • Rich integrated marketing experience
  • The ability to lead in rapidly changing business environment situations and effectively negotiate to gain resolution
  • The ability to assess and implement successful, focused, integrated marketing development plans
  • Experience in defining and executing go-to-market strategies
  • Knowledge of new marketing development processes, go-to-market strategies, and marketing life cycle management
  • The ability to convey business and technical concepts to subject matter experts and non-technical professionals
  • The ability to present compelling business cases to stakeholders
  • Experience in managing return on investment objectives and the ability to create forecasts and manage budgets
  • The ability to influence cross functional teams and champion new concepts and ideas
  • Strong analytical, planning, and organizational skills
  • Fluent in English and Proficient in Spanish

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