Field Marketing Manager Americas, East Remote - US / Canada

Company: GitHub

Job Description - Field Marketing Manager Americas, East

GitHub is the home for all developers globally. We help businesses succeed by building better software, together. We are passionate about bringing GitHub to developers at companies and organizations all over the world.

GitHub is looking for a Field Marketing Manager to build and execute successful field marketing programs with the Americas East Sales team. The Field Marketing Manager will partner with the Sales to support revenue, pipeline and other goals of the region. They will collaborate closely with the Demand Gen team to build integrated marketing campaigns, adapt messaging and campaigns for execution in market, and communicate the field's needs back to corporate marketing.

The right candidate understands end-to-end customer journey in enterprise sales; understands the selling needs of their region and the unique industry and vertical presence in the eastern region of the United States; is driven by data and results; and has a high bar for success. The role is designed for a seasoned field marketer who has successfully partnered with sales leadership at an enterprise technology company, and is ready to evolve.

Ideal candidate for this role is based in the US East Coast.


  • Develop and execute field marketing plans that supports regional sales strategy. Provide guidance to sales about marketing tactics to achieve their goals
  • Partner with Demand Gen to create and execute integrated campaigns and programs using the appropriate motions and target lists for your region
  • Identify, plan, execute and track a variety of regional programs including GitHub-hosted events, sponsored events and tradeshows, user group meetings and regional customer meetings
  • Work with Field Sales, Sales Development and Account Management teams to deliver results for regional integrated campaigns
  • Ensure compliance with government regulations and GitHub policies with respect to marketing to government entities; develop a set of standard practices for maintaining that compliance in the long term
  • Ensure timely lead routing and follow up with local teams to track success metrics
  • Establish and proactively manage to budget, being vigilant in tracking; evaluate results against goals
  • Develop a regional approach to our MSFT co-sell motion that will help us partner in the field
  • Generate learnings for improvement and document field marketing best practices and feedback from the sales teams 
  • Help drive and coordinate the creation of regional customer case studies, news stories, press releases, and event communications. Provide field feedback to corporate marketing, PMM, Demand Gen and other marketing and enablement teams
  • Be the face of marketing to the field sales teams, and work with sales enablement to communicate marketing initiatives in a timely manner


  • 5+ years of experience in event or field marketing, preferably in enterprise technology
  • Proven track record of working with sales organization to build and deliver results
  • Demonstrated ability to execute successful projects with minimal guidance in a fast-paced entrepreneurial environment
  • Attention to detail and strong program management skills to juggle multiple projects and requests
  • Experience running events of all sizes
  • Clear, thoughtful communicator (verbal and written)
  • Must be comfortable contributing strategically as well as lead day-to-day tactical execution
  • Eager to roll up your sleeves and get it done
  • Experience marketing to developers, engineering management, and system administrators a plus
  • Experience running ABM strategies in the field a plus
  • Comfortable with 35%-50% travel in region

Who We Are:

GitHub is the developer company. We make it easier for developers to be developers: to work together, to solve challenging problems, and to create the world’s most important technologies. We foster a collaborative community that can come together—as individuals and in teams—to create the future of software and make a difference in the world.

Leadership Principles:

Customer Obsessed - Trust by Default - Ship to Learn - Own the Outcome - Growth Mindset - Global Product, Global Team - Anything is Possible - Practice Kindness

Why You Should Join:

At GitHub, we constantly strive to create an environment that allows our employees (Hubbers) to do the best work of their lives. We've designed one of the coolest workspaces in San Francisco (HQ), where many Hubbers work, snack, and create daily. The rest of our Hubbers work remotely around the globe. Check out an updated list of where we can hire here:

We are also committed to keeping Hubbers healthy, motivated, focused and creative. We've designed our top-notch benefits program with these goals in mind. In a nutshell, we've built a place where we truly love working, we think you will too.

GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!

Please note that benefits vary by country. If you have any questions, please don't hesitate to ask your Talent Partner.


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