Email Marketing Manager

Company: Delighted

 The Challenge

The Email Marketing Manager develops and manages the technology and operational processes required to support Delighted’s email programs for acquisition, trial engagement and customer retention.

Reporting to Delighted’s Growth Leader, the manager will serve as the team’s subject matter expert for the email channel, comfortable developing email creative, executing campaigns, iteratively testing, and managing the contact database and analytics infrastructure.

The Expectation for Success

  • Email management. Become the expert in our email tools, setting up templates, tracking codes, launching conversion and retention campaigns, monitoring progress, and reporting on results with recommendations for improvement.
  • CRM Management: Become proficient in using our CRM and marketing automation systems for contact management, campaign execution, and performance forecasting. Ensure CRM data is accurate and aligned with other systems in the technology stack.
  • Analytics & Reporting: Help marketing and sales teams measure and analyze lead progression funnel by setting up dashboards in reporting and analytic platforms and delivering actionable ad-hoc intelligence and recommendations for the demand channels you own.

Minimum Qualifications

  • Bachelors in business or a quantitative field (statistics, information systems, math, economics, etc.) preferred
  • 3+ years experience with SFDC, marketing automation (Marketo, Pardot) and web analytics (Heap, Google) with curiosity to explore new platforms to support scale.
  • Highly analytical and able to derive meaning and action items from data through A/B testing, site and email optimization, and analysis of pre and post conversion data.
  • Comfortable working in a startup environment with fast pace and shifting priorities.
  • Experience in B2B software or a company that markets into the SMB space is preferred.

What differentiates us from other companies

  • Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours.
  • We take pride in our offices design aiming at cultivating creativity from our rooftop views to an open and collaborative work space.
  • On top of standard benefits package (medical, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office.
  • We believe in sharing Qualtrics success which is part of the compensation for all employees.

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