Director of Media Activation Remote US

Company: Mozilla

Location Details: Mozilla’s US office locations include San Francisco, CA, and Portland, OR. We are also open to you working from your home office anywhere in the US for this position.

A lot of companies say they’re “mission-driven”. Our unique corporate structure guarantees that every decision we make upholds our mission: to make sure the internet stays available, safe, and welcoming to everyone. Beholden to neither shareholders nor investors, Mozilla Corporation is wholly owned by the not-for-profit Mozilla Foundation.

Along with 20,000+ volunteer contributors and collaborators all over the world, Mozilla Corporation’s staff designs, builds, and distributes software that allows people to enjoy the internet on their own terms. Our flagship product — the Firefox browser — has expanded into a family of products that protects users and alerts them of risks.

The role:

This is an exciting opportunity to play a key leadership role on the Mozilla marketing team by leading our omnichannel activation programs. Reporting to the Senior Director of GTM,  you’ll own the strategy and execution of these programs, targeting key personas and segments, and offering global guidance and best practices to our regional marketing teams. 

Our marketing team is obsessed with delivering exceptional content that makes users think about the role of the internet in their lives and promotes our world-class products as solutions to everyday needs. We need you to get those stories out in front of the audiences by building bespoke media plans that connect message and audience efficiently. 

You are:

You thrive at analyzing data, thinking creatively, and making sure marketing campaigns reach their target audience using the most effective mix of owned, earned and paid channels. You know that the perfect recipe of media and channels can change the way consumers understand our mission, help us build new communities and accelerate adoption of our products. You’re forever dreaming up ways to optimize media plans to boost outcomes for marketing campaigns.

You will:

  • Develop and report on measurable media goals for our campaigns

  • Manage and build an top-shelf activation team

  • Own the development/management of effective integrated media plans and buys

  • Educate the marketing team on targeting and media capabilities

  • Meet with internal marketing clients to guide media planning/buying strategies

  • Own the relationship with media agency partners and oversee RFP process for new partners

  • Work with marketing leaders to maintain and update media plans; includes budgeting/POs, execution, reporting, optimization and invoices/purchase orders

  • Develop and execute new and effective campaigns across paid search, display, paid/organic social, content syndication and other channels.

  • Report on overall performance to evaluate campaign effectiveness and recommend adjustments

  • Stay ahead of industry standards and trends, pilot new media programs and innovative opportunities to reach targets and always be testing

About Mozilla

Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla, you give yourself a chance to make a difference in the lives of Web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online.

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

Group: B

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Vacancy page : https://boards.greenhouse.io/mozilla/jobs/2345390