Digital marketing specialist - London › London

Company: Canonical

Canonical is the company behind Ubuntu, the leading operating system for container, cloud, and hyperscale computing. The majority of public cloud workloads and large-scale private cloud deployments are on Ubuntu. Ubuntu is also the preferred choice to develop and run applications such as AI or blockchain and leading in IoT with new smart gateways, self-driving cars and advanced robots being developed. Canonical provides enterprise products, support and services for Ubuntu. Established in 2004, Canonical is a privately held company

We deliver the right technology message to a highly competent audience, at exactly the right moment. Success depends on having good instincts for tech trends and topics and a natural inclination to leadership.

The best candidates for marketing at Canonical love technology and words. They are tech-savvy and are comfortable working with data at scale - in spreadsheets, business analytics suites and databases. They love data visualisation and presentation. They are passionate about message and language, and strive to find the best way to share a powerful idea that leads people to act.

Canonical has a global following of sophisticated tech readers and decision makers, constantly evaluating the state of the art for open infrastructure and applications. Your mission is to reach them at precisely the right moment with clear information showing that Ubuntu and Canonical’s solutions deliver the very best in quality and economics. It’s a fast-paced, high stakes responsibility that demands a high level of intellect and work ethic.

Our team also understands that it’s not just about broadcast, it’s about feedback, measurement, iteration and improvement. We use analytics to understand how the world is consuming our narrative, and technology to sift through mountains of engagement data to spot the opportunities that are ready to explore further. We delight in showing that we can engineer growth in engagement, awareness, consumption and commerce just as effectively as our colleagues in software development engineer reliability and performance in their products. We are growth hackers at heart. As the tools evolve, so do we, which creates a learning environment that celebrates new ideas which can prove their effectiveness. We’re a tiny company in an industry of giants, so we have always punched way above our weight and that’s exactly what we expect from new members of the team too.

In marketing you are a representative of Canonical and you are an advocate of our brands and products. We all work together across the full portfolio - you are expected to understand the big picture of how Canonical’s products fit together, there are no siloes. These are not behind-the-scenes roles, they are public leadership roles. We expect our team to be just as comfortable delivering our message online as they are face to face at meetups, meetings, conferences, partner workshops, or press events. From the analyst community to the tech press, from the CIO to the graduate engineer, from prospects to existing customers, we think Ubuntu should be the starting point for technology transformation around open source, and our marketing team are the amplifier for our message.

This team is all about having the confidence in our ideas and our quality to put us squarely into the frame for companies thinking afresh about their biggest technology questions. Join us if you are passionate about digital marketing and technology products.

Required skills and experience

  • Relevant degree essential with a strong academic background.
  • A/B Testing and Data Analytics experience, with previous experience in the full marketing stack
  • Experience coding in HTML/CSS/JS and graphic editing skills to be able to set up A/B tests
  • Editing and copy writing skills

Vacancy page : https://boards.greenhouse.io/canonical/jobs/1796398