Content Marketing Manager Worldwide

Company: Delighted

Position Summary

Delighted seeks a full-time content writer to create written and visual content that promotes our customer experience platform. You’ll will own content across a large variety of web, email, digital marketing, social and product marketing formats. Writing and communications must be your passion.

Responsibilities

  • Become a customer experience expert in the SMB space, writing various articles on topics relevant to the company’s target market.
  • Work with Marketing team to optimize content for search engines and lead generation
  • Produce content for email campaigns, company website, landing pages, social media campaigns, infographics.
  • Manage the company blog: push blog posts live, optimize conversions, analyze user engagement data through Google Analytics. Conceptualize, research, and contribute weekly blog posts to align with SEO strategy.
  • Create case studies and webinars by interviewing CX innovators in the SMB space.
  • Work with Qualtrics’ corporate PR team basis to align content and press opportunities.
  • Manage and own content calendar for publication across all owned and social channels
  • Edit and revise different types of marketing content before going to production. Must be able to edit and improve grammar, content structure, and overall quality.

Qualifications

  • BA/BSc degree in Marketing, Journalism or equivalent field.
  • 3+ years experience at an agency or in-house writing copy for startups, preferably in software (B2B or B2C) or SMB communications.
  • Experience with data-driven SEO analysis, optimization, and web traffic metrics.
  • Active and well-rounded personal presence in social media, with a command of each network and their best practices
  • Experience managing a blog and using blog plugins, professional or personal
  • Prior experience with marketing automation, content management and web design tools
  • Strong editing skills, with editorial mindset that seeks to understand what audiences consume and how to create content they will consume.
  • Self starter, capable of working at a fast pace on many different projects. Highly organized and detail-oriented.

Vacancy page : https://boards.greenhouse.io/qualtrics/jobs/1158579

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