Analyst, Marketing Science United States

Company: Twilio

Because you belong at Twilio

The Who, What, Why and Where

We are building and powering the fastest growing $1B company in Silicon Valley and passionate about running a scalable strategy and analytics team! Twilio seeks an Analyst to build out our predictive analytics capabilities for the marketing organization.

The Twilio team is building additional muscle in the analysis and acceleration of our web performance. Focusing on our digital properties, and how they can supercharge business outcomes for Twilio, this person will fuel our continued growth by analyzing historical data, embracing marketing science, measuring outcomes, and recommending improvements across our marketing channels. For anyone who wants to pursue a career learning about marketing efficiency and optimization, this is an excellent chance to learn alongside a team that knows their stuff.

The right candidate has a mix of technical skills, eye for business and analytical skills to identify and analyze ambiguous problems in a fast-paced environment.


Twilio is looking for an analyst who lives the Twilio Magic and has a consistent record of high performance within web analytics. We are looking for someone with the following characteristics:

  • You have a passion for predictive analytics, and how it translates to business outcomes through the marketing and sales funnel across products, regions, content, and channels
  • You are eager to identify high-propensity segments and improve the predictability of our critical marketing metrics, through development of models and advanced statistical techniques
  • You have strong analytical and critical thinking skills as well as familiarity with large data sets and data manipulation tools; proficiency in SQL/Python and BI reporting tools (e.g. Tableau, Looker)
  • You can structure and conduct analyses to generate insight and recommendations
  • You are able to bridge the gap between data analytics and business outcomes. You use context, experience, and (critically) your natural curiosity to get to the “whys” underneath the trends we see in our site performance
  • You have 1-2 years of experience with analytical thinking and a knowledge of marketing strategies to drive quality traffic


As an Analyst, you will live the Twilio Magic values:

  • BE AN OWNER: Understand the metrics and build a daily regimen to review trends and customer journeys. Dive into the details and find the patterns that will allow us to drive better forecasting
  • BE BOLD: Deliver insights that are executive-friendly and be proactive in sharing across our GTM and finance teams to advise investment decisions.
  • RUTHLESSLY PRIORITIZE: Be able to manage dynamic requests by keeping critical objectives in mind; help ensure that we’re focused on the right outcomes
  • WEAR THE CUSTOMER'S SHOES: Demonstrate strong intellectual curiosity to partner with the business to understand needs, ratify against our priorities, and build trust with execution.
  • WRITE IT DOWN: Document what you do to empower partners to find their own answers and improve knowledge and understanding of our metrics.
  • DRAW THE OWL: Be a builder. Use marketing visualization tools (Tableau, Looker) and dive into mountains of data (SQL, Python) to assess our current marketing motions and experiments for effectiveness. Build and improve predictive models (e.g. predict user propensity to accelerate through the funnel)


We employ diverse talent from all over the world and we believe great work can be done anywhere. Around the world, Twilio offers benefits and perks to support the physical, financial, and emotional well being of you and your loved ones. No matter where you are based, you will experience a company that believes in small teams for maximum impact; seeks well-rounded talent to ensure a full perspective on our customers’ experience,  understands that this is a marathon, not a sprint; that continuously and purposefully builds an inclusive culture that empowers everyone to do their best work and be the best version of themselves.

About us:

Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.

In accordance with applicable law, the following represents Twilio's reasonable estimate of the range of possible compensation for this role if hired in Colorado. Please note that this information is provided for those hired in Colorado only, and this role is open to candidates outside of Colorado as well. 


Denver/Boulder Metro:

Salary Range: $61,888.00 - $77,360.00

Rest of Colorado:

Salary Range: $54,152.00 - $67,690.00

Additionally, this role is eligible to participate in Twilio's equity plan.

An overview of Twilio’s benefits offered is listed below:

Twilio is committed to delivering a comprehensive benefits program that provides support needed for you and your loved ones. It’s likely that you don’t think about benefits every day; however, they are an important component of your total compensation, and we want you to understand the options available to you so that you can make the most of your benefit dollars.  At the time of this posting, this role is eligible to participate in the following benefits, which Twilio reserves the right to modify at any time for any reason in accordance with applicable law:

Healthcare Insurance and Leave

  • Prescription Drug
  • Dental
  • Vision 
  • Flexible Spending and Health Savings Accounts
  • Leave programs for all of life’s moments: maternity, parental/bonding, as well medical leave to care for yourself or a loved one

Financial Benefits

  • Short and Long Term Disability Insurance
  • Life and Accidental Death & Dismemberment Insurance
  • 401(k) Retirement Savings Plan with a match

Reimbursement Programs & Stipends

  • $65 per month work-from-home stipend
  • Up to $50 per month for wellness expenses and activities
  • Up to $30 per month to use towards books/eBooks



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