With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose:The Manager, Web Analytics will lead the team responsible for digital insight generation and analysis in support of HomeDepot.com marketing, merchandising, operations, and other cross-functional groups. The incumbent will lead a team working to leverage a combination of Adobe SiteCatalyst, Discover, Foresee Results, and SQL-based data to generate insights and recommendations designed to spur the business forward. The Manager, Web Analytics will work with business partners to prioritize and execute against reporting enhancements and analytical projects required to deliver business results. In addition, this role will work extensively in partnership with the product management team, engineering and key vendors to determine short-term and long-term needs for tools that support evolving analytics and reporting needs.
Key Responsibilities:
- 20% Responsible for presenting analysis and test results and resulting recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments
- 20% Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad hoc analysis of critical business issues that impact site performance; translate analysis into executable recommendations.
- 10% Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value.
- 10% Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.
- 10% Prioritize and manage execution of requests for report enhancements and analysis from business partners. Establish and evangelize improved data-driven views of site performance.
- 10% Share leadership for the teams responsible for web analytics (reporting and analysis) and, over-time, structured site (A/B, MVT) testing
- 10% Manage web analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot online
- 10% Communicate opportunities to drive financial goals cross-functionally by making suggestions that support site-wide objectives
Direct Manager/Direct Reports:
- This position reports to the Director Marketing.
- This position has 1 direct report.
Travel Requirements:
- Typically requires overnight travel less than 10% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- Master's degree preferred
- Working knowledge of Microsoft Office Suite
- Working knowledge of presentation software (e.g., Microsoft PowerPoint)
- Working knowledge of analytical/statistics software (e.g., SPSS, SAS, R, Stata)
- Demonstrated ability to collaborate and work effectively with cross-functional teams
- Excellent written and verbal communication skills
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
- No additional education
Minimum Years of Work Experience:
- 5
Preferred Years of Work Experience:
- No additional years of experience
Minimum Leadership Experience:
- None
Preferred Leadership Experience:
- None
Certifications:
- None
Competencies:
- Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
- Business Insights - Applying knowledge of business and the marketplace to advance the organization's goals
- Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
- Decision Quality - Making good and timely decisions that keep the organization moving forward
- Resourcefulness - Securing and deploying resources effectively and efficiently
- Tech Savvy - Anticipating and adopting innovations in business-building digital and technology applications.
For California, Colorado, Connecticut, Rhode Island, Nevada, New York City, Ithaca (NY), Westchester County (NY), and Washington residents:
